There are so many variables in the rough. I was watching the Golf Channel the other day and they were explaining how to play different rough shots based on the lie. Variables included sitting on top or down in the rough and the lie of grass with the direction of the shot, against the direction of the shot or across the direction of the shot. But I think the general rules of open the club face, hit down on the ball and use a lofted club are pretty sound. I find I do a little better when I concentrate on a normal speed swing hitting down on the ball and definitely follow through. For me swinging extra hard doesn't get me much.