Custom fitted is the way to go (but I'm not sure I'm as big a fan of Wishon and SMT as LowPost42, although to be fair I don't think that anyone is as big a fan as Ben
). Special importance going to the shafts being correct.
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Also, it depends on your standard. I'd offer 2 different sets depending on standard.
Better player set
Driver and Woods:TaylorMade
R7 TP
Hybrids: TaylorMade Rescue Dual TP
Irons:
Mizuno MP-32 or
Titleist 695MB
Wedges:
Titleist Vokey spin milled or
Mizuno
Putter: Yes! Callie
Ball:
Titleist ProV1x
Improvement set
Driver and Woods:TaylorMade R5
Hybrids: TaylorMade Rescue Dual or
Callaway Heavenwood
Irons:
Mizuno MX-23 or
Callaway Big Bertha
Wedges: SMT or Ben Ross
Putter: Odyssey 2 ball mallet
Ball: Nike Power Distance or Srixon AD 333