Off the rack is for a very fortunate few.

It's so important to me, I'll type it again. Off the rack is for a very fortunate few.

At the absolute least, you need to dynamically fit the lie angle on every club (not just 1 club and the rest are bent from that. Come on, we're not stupid).

Fitted clubs help your game - there's no debating it. Either the clubs fit your swing, or you fit your swing to the club.