You have to realize the grooves on those wedges aren't what the average players going to find either. The golf channel talked about it a bit after it happened.

Sounded like it was a lob wedge that he de-lofted and accelerated through the ball.

Nike's wedges may not be any better than any other pro-style wedge, but they're designed for pro-style. Most amateurs wouldn't be able to control the spin like that and would be worse off with that club.