GENERALLY SPEAKING it doesn't matter how you put a round grip on. Ribbed grips, however, need that grip on the underside. Some of the new grips (Dual Durometer, V17) that have 'thumb spots' are great... provided the thumb spots are where you put your thumbs.

But for, say, your standard Tour Velvet grip, you just put it on however you like - in fact, I have a couple of cheap customers that come back and simply ask me to rotate their grips 180º. I charge them half the cost of the grip for this - they get longer lasting grips for cheap, and I make a little coin.

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True Length Technology Fitter - www.truelengthtechnology.com
It's live! - www.ShipShapeClubs.com
PCS Class 'A' Clubfitter

A new highlight: Golfing the home course on Christmas Day.

I say it too often: If it's golf club shaped, you can play with it.

For the record, I'm a club doctor, not a swing doctor.