Well Mizunoman, I think we do agree on this, but probably have different views on the average player. Anyone who plays off a 2 handicap or better is not an average guy - he is seriously good, and has got there by skill and lots of hard work and he does know his game well enough to benefit from custom clubs. My idea of average, is 15 handicap and above, people whose inconsistencies make a custom set of clubs (length and lie excepted) a luxury.
I agree with the badging of clubs for the top pro, because they dictate the gear they want to play, and are more than good enough to tweak clubs if they want.