First, I'd like to say that the best equipment is that which is custom fitted to you. That said,
Driver: Any Wishon head with GRT. No roll makes for a consistent shot height - no matter where you hit it on the face.
Irons: Depends on the golfer. Average players, I'd suggest Wishon 770CFE
irons. Hot faced. Coupled with Wishon 321 Hybrids - hot faced again. For the ladies, Wishon has some 785 hybrid
irons, specifically optimized for those that swing less than 80 MPH.
Wedges: SMT Durometer, bar none. With a sole that's custom grindable, a CNC milled face that puts tour junk on all shots (including half shots), this wedge can't be beat.
Putter: Any adjustable weight putter. It makes dialing in
your preferred weight that much easier.
Ball: Anything but distance balls. You just can't hold a green with a distance ball.